10 years ago

It is hard to imagine that it has been almost a decade since the great Richard Long was killed on his motorcycle while driving up to the Big Bear NORBA National on July 12, 1996. Even now, 10 years later, there aren't too many days where I don't think about him in some capacity. Usually it comes in the form of a lesson or particular insight he offered or displayed that I might be applying to some present day work or relationship - afterall, Richard was a master at both.

More often than not, as I manage my own day-to-day business in cycling and all that is involved in pushing product, dealing with teams and athletes, forging into new business territory, etc., I find myself asking, "what would Richard do?"

There are so many Richard Long stories, moments and experiences, I am not sure where to begin. Hence, I thought this blog might act as a forum to pay tribute and perhaps share a tale or two about this amazing man.

The impact he made on so many lives - and on the cycling industry, community and sport as a whole - cannot be overstated. No matter what your job or interest is in this business, and whether you knew Richard personally or not, something in your 2-wheeled universe is different and better because Richard existed.

Click "Comments" on lower right to read or post your own comments on Richard.